紹興酒店VI設(shè)計(jì)的一種有趣的方式來(lái)享受美好的紹興時(shí)光

紹興酒店VI設(shè)計(jì)的一種有趣的方式來(lái)享受美好的紹興時(shí)光

Guinness is also seeing success with a new, friendly brand. 《吉尼斯世界紀(jì)錄大全》的成功也看到一個(gè)新的,友好的品牌。The ‘Bring It To Life’ campaign similarly repositioned the“帶它去生活的運(yùn)動(dòng)同樣恢復(fù)使用brand品牌as a fun way to enjoy good times with friends.作為一種有趣的方式來(lái)享受美好的時(shí)光和朋友在一起。

Diageo brand websites have redesigned to reflect their new brand positions, and social media is being emphasized as a way of connecting with the customers. Diageo品牌網(wǎng)站已經(jīng)重新設(shè)計(jì),以反映其新品牌定位、社會(huì)媒體被強(qiáng)調(diào)的一種方式結(jié)合的顧客。This combined with increased visibility of both products and這種結(jié)合的知名度,增加兩個(gè)產(chǎn)品logo design標(biāo)志設(shè)計(jì)s in UK stores will increase the general awareness of the drinks. 在英國(guó)的商店將增加年代一般認(rèn)知的飲料。Christmas is a critical time for alcohol sales, so gaining a larger market share is more important than ever.圣誕節(jié)是一個(gè)關(guān)鍵時(shí)期,因此獲得了酒精銷(xiāo)售更多市場(chǎng)份額比以往更為重要。

Drinking, and even drinking excessively, is a popular British pastime. 飲酒過(guò)度飲酒,甚至,是英國(guó)人很流行的消遣。In fact, in the study quoted above, 69% of UK adults felt that binge drinking was a ‘British Thing’. 事實(shí)上,在以上研究引用,69%的英國(guó)成年人覺(jué)得過(guò)度飲酒被“英國(guó)的事情”。As people in the UK seek more healthful lifestyles, this type of behaviour is being viewed less benevolently. 當(dāng)人們?cè)谟?guó)尋求更健康的生活方式,這種類(lèi)型的行為被看做仁慈地少。Any alcohol brand that wants to maintain its presence in the UK must immediately rethink their brand position and change their packaging and marketing accordingly.任何酒類(lèi)品牌,要保持它的出現(xiàn)在英國(guó)必須立即重新思考他們的品牌定位和改變他們的包裝和營(yíng)銷(xiāo)進(jìn)行相應(yīng)的調(diào)整。

If an industry changes rapidly, businesses are faced with a choice: rebrand or suffer the consequences. 如果一個(gè)產(chǎn)業(yè)快速地變化,企業(yè)面臨一個(gè)選擇:將或承擔(dān)后果。That should be an easy decision, but it is one that many companies face with trepidation. 那應(yīng)該是一個(gè)容易的決定,但這是許多公司面臨的無(wú)奈之舉。Luckily, a branding expert can help you with the difficult task of modifying your brand for success with the new values of your customer base. 幸運(yùn)的是,一個(gè)品牌專(zhuān)家可以幫助您處理困難的任務(wù)修改你的品牌的成功與你的新價(jià)值的客戶(hù)基礎(chǔ)。Sometimes this requires large changes, including your website, packaging, and even your logo design. 有時(shí),這需要大的改變,包括你的網(wǎng)站,包裝,甚至你的logo的設(shè)計(jì)。However, in many cases you can reconnect with customers by making simple, small changes that set a new tone for your business. 然而,在很多情況下你可以重新與顧客的小變化,制作簡(jiǎn)單,創(chuàng)造了一項(xiàng)新的音調(diào),為您的業(yè)務(wù)。These types of changes are helping brands like Bailey’s and Guinness stay in the game, and with the right guidance they can help you as well.這些類(lèi)型的變化是幫助像貝利的品牌和吉尼斯呆在比賽中,接受正確的引導(dǎo)他們可以幫助你。