打造酒店市場營銷成功的基礎，酒店市場營銷概念的了解！
酒店市場營銷概念的內(nèi)涵
酒店市場營銷是市場營銷在酒店業(yè)中的具體應用，它是酒店對產(chǎn)品的構思、定價、促銷和分銷的計劃執(zhí)行過程，以達到滿足客人需求和酒店目標的實現(xiàn)。在理解
酒店市場營銷概念時，應從以下幾個方面去分析：
1、酒店的一切經(jīng)營活動都必須以客人的需求作為出發(fā)點和歸宿，酒店市場營銷活動的首要任務是發(fā)現(xiàn)?？腿艘呀?jīng)有了什么，還缺少什么，這兩者之間一定存在差距?？腿诵枰裁矗麄儗ψ约旱男枰欠褚呀?jīng)過滿足他們的需求而獲得利潤。
2、酒店市場營銷客人為核心，把維護客人利益、酒店利益和社會的利益有機地統(tǒng)一在一起。這是一種面向未來，著眼于可持續(xù)發(fā)展的觀念。以此指導酒店工作，對于企業(yè)的長遠發(fā)展有著十分重要的影響。
3、酒店市場營銷是一種連續(xù)不斷的管理活動，這種管理活動存在于酒店運行的整個過程，它是酒店運用一切可利用的資源，通過產(chǎn)品、渠道、價格和促銷的主動變化實現(xiàn)對酒店內(nèi)外環(huán)境的主動適應，后者只能被看作是整個營銷管理的一項內(nèi)容。
4、酒店市場營銷是一個動態(tài)過程，包括分析、計劃、執(zhí)行、反饋和控制等環(huán)節(jié)，酒店市場營銷應有步驟的進行，應有序的一步步去做。
5、在酒店市場營銷的進行中，營銷調(diào)研起著關鍵作用。酒店市場營銷的最終目的是滿足客人的需求，這就必須借助于各種相關的信息。這些信息十分繁多，例如，環(huán)境因素，客人特點，客人需求，其他酒店的營銷策略、產(chǎn)品、價格等等。這些信息的了解和掌握對于酒店對內(nèi)外環(huán)境變化，應對日益激烈的市場競爭提供了保障，而營銷調(diào)研則是獲取信息的主要途徑。
6、全員營銷在酒店市場營銷中占據(jù)著十分重要的位置，它要求酒店內(nèi)部各部門之間必須發(fā)揮團隊精神，精誠合作，這是酒店市場營銷成功的基礎，光靠營銷部一個部門不可能獨立地承擔營銷的全部活動。
To create the basis of successful hotel marketing, hotel marketing concept to understand!
Connotation of the concept of hotel marketing
Hotel marketing is marketing in the hotel industry, it is the idea of ??the hotel product, pricing, promotion and distribution plans for the implementation process to meet guests' needs and hotel goals. In understanding the hotel marketing business
Read, we should start to analyze the following aspects:
1, all the business activities of the hotel guests' needs as a starting point and destination, hotel marketing activities of the primary task is to find. Guests already have, what lack I yet, there must be a gap between the two. Guests need to
What they are on their own needs have been meet their needs and make a profit.
2, the hotel marketing guests at the core, the maintenance of the guests interests, hotel interests and social interests of the organic unity. This is a future-oriented, focusing on the concept of sustainable development. To guide the hotel for business long
Far the development has an important impact.
3, hotel marketing is a continuous management activities, management activities exist in the whole process of running the hotel, which is the hotel to use all available resources, products, channels, price and promotion initiative to change the wine
Shop initiative to adapt the internal and external environment, which can only be seen as an element of marketing management.
4, the hotel marketing is a dynamic process, including analysis, planning, implementation, feedback and control links, the hotel marketing should steps should be orderly, step by step to do.
5, in the hotel marketing, marketing research plays a key role. Hotel marketing ultimate goal is to meet the needs of the guests, which must resort to a variety of related information. These information are very numerous, for example, environmental factors,
Characteristics of the guests, guests' needs, other hotel marketing strategy, product, price and so on. This information to understand and master has provided a guarantee for the hotel on the internal and external environmental changes, deal with the increasingly fierce market competition, marketing research is to obtain information
The main way.
6, full marketing hotel marketing occupies a very important position, it requires must work as a team, sincere cooperation among the various departments within the hotel, which is fundamental to the success of hotel marketing alone, a division of the marketing department can not
Independently assume all marketing activities.
