酒店酒水產(chǎn)品的營(yíng)銷(xiāo)渠道概念和類(lèi)型

酒店酒水產(chǎn)品的營(yíng)銷(xiāo)渠道概念和類(lèi)型
    酒店餐飲的利潤(rùn)空間很大，除菜肴外，酒水更是高利潤(rùn)產(chǎn)品，現(xiàn)在就談?wù)劸频昃扑a(chǎn)品的營(yíng)銷(xiāo)。
    據(jù)了解，上海酒店VI設(shè)計(jì)和酒店服務(wù)的形式多樣，一種是促銷(xiāo)買(mǎi)斷費(fèi)，分為包廂買(mǎi)斷、樓層買(mǎi)斷、 整個(gè)酒店買(mǎi)斷。另一種形式是產(chǎn)品買(mǎi)斷，以某品牌牛奶為例，如果是酒店獨(dú)家買(mǎi)斷的費(fèi)用一年得15萬(wàn)元，也就是意味著顧客在這酒店智能喝到一種牛奶。當(dāng)然生產(chǎn)商業(yè)可以選擇促銷(xiāo)員買(mǎi)斷，就是只允許一家供貨商的促銷(xiāo)員駐店。不少大酒店每年光各類(lèi)酒水的“進(jìn)場(chǎng)費(fèi)”、“開(kāi)瓶費(fèi)”就能收入幾萬(wàn)甚至幾十萬(wàn)元。
    酒店直接派促銷(xiāo)員成本太高，也受客人排斥，酒店服務(wù)員就是最好的隱性促銷(xiāo)員。服務(wù)員除了固定的工資之外，開(kāi)瓶費(fèi)也是一種額外的高收入，而且酒店的開(kāi)瓶費(fèi)相當(dāng)之高，所以酒店給推銷(xiāo)員巨大信心的就是高額的開(kāi)瓶費(fèi)：68元一瓶的酒開(kāi)瓶費(fèi)35元，28元一瓶的大特液開(kāi)瓶費(fèi)15元，250克裝酒開(kāi)瓶費(fèi)8元。他們相信，面對(duì)超過(guò)酒價(jià)一半的開(kāi)瓶費(fèi)，每名服務(wù)員都會(huì)心動(dòng)。所以許多服務(wù)員想方設(shè)法得到這種額外的收入，服務(wù)員賺的多了，那么酒店業(yè)就賺的多了。但是酒店想要以低價(jià)購(gòu)入高價(jià)出售，必須和供貨商建立良好的關(guān)系。
    在整個(gè)酒水供應(yīng)的利益鏈上，生產(chǎn)商、經(jīng)銷(xiāo)商、酒店三方相互牽制，形成了一個(gè)利益共同體，三方獲利的前提是酒水有銷(xiāo)量。在這之中，各家又有所不同。酒店即使收取了進(jìn)場(chǎng)費(fèi)，還有銷(xiāo)售提成，其他小費(fèi)用（大小節(jié)日、慶典費(fèi)、禮品費(fèi)等）往往也是很可觀的。其實(shí)不僅僅是酒類(lèi)，飲料的促銷(xiāo)也是如此。一盒在超市售價(jià)5元的酸奶，在酒店起碼要10元，服務(wù)員拿一只空酸奶盒可換取兩元錢(qián)，有些服務(wù)員還會(huì)拿走尚未倒光的酸奶盒。所以說(shuō)酒水在酒店這個(gè)地方利潤(rùn)空間很大，運(yùn)用適當(dāng)?shù)姆椒ɡ汐@取利潤(rùn)對(duì)酒店的發(fā)展有一定的好處。
The concept of marketing channels and type of hotel drinks products
    The profit margins of the hotel and catering great cuisine, drinks even more high-margin products, now talk about the marketing of the hotel drinks products.
    It is understood that the hotel drinks slotting allowances in various forms, is a buyout fee promotion, divided into boxes buyout, buyout floor, the entire hotel buyout. Another form of buyouts, to a certain brand of milk, for example, if the cost of hotel exclusive buyout of $ 150,000 a year also means that customers in this smart hotel to drink a milk. Of course the production of business can choose the buyout promoters, allow only a supplier of promoters in the shop. Many large hotels each year various types of light drinks "slotting allowances", "corkage fee" will be able to income of tens of thousands or even hundreds of thousands of dollars.
    The hotel directly send Promoters cost is too high, also guests exclusion, the hotel staff is the best hidden promoters. Attendant in addition to fixed salary, corkage is also an additional high-income, and the hotel corkage fee is very high, so Hotel salesman great confidence is high corkage fee: 68 yuan a bottle wine corkage fee of 35 yuan, 15 yuan, 28 yuan a bottle of special liquid corkage 250 g pack of wine corkage. They believe that, in the face of more than half of the wine price corkage, each waiter heart. So many attendants trying to get this extra income, attendants earn more, then the hotel industry to earn more. But the hotel you want to purchase a low price to sell at high prices, and suppliers must establish a good relationship.
    In the interests of the entire wine supply chain, manufacturers, distributors, hotels tripartite restraining each other, forming a community of interests, the premise of tripartite profit drinks sales. Among various different Hotels charge a slotting allowance, as well as sales commission and other costs (size of the festivals, celebrations and fees, gifts, etc.) and often quite substantial. In fact, more than just alcohol beverage promotions. Box price of $ 5 yogurt in the supermarket, at least 10 yuan in the hotel, the waiter take an empty yogurt box in exchange for two dollars, some attendants will take away not inverted light yogurt box. So the drinks in the hotel this place profit margins, use the appropriate method is the old profit on the development of the hotel there are certain advantages.