以下幾種是酒店銷售促進(jìn)的方法！

以下幾種是酒店銷售促進(jìn)的方法！
   （1）價(jià)格優(yōu)惠
     價(jià)格優(yōu)惠指客人以低于正常水平的價(jià)格購買到酒店特定的產(chǎn)品或獲得利益。其核心是酒店讓利，購買者省錢，當(dāng)價(jià)格是激發(fā)客人購買行為的主要因素時(shí)，使用價(jià)格優(yōu)惠往往能收到很多好的效果。例如酒店推出的折扣卷、折扣優(yōu)惠等。
   （2）獎(jiǎng)券和抽卷
    獎(jiǎng)券和抽卷是酒店吸引客人方法之一。獎(jiǎng)券發(fā)放的方式多種多樣，如附在報(bào)紙或雜志廣告中，或在客人消費(fèi)時(shí)奉送，客人憑獎(jiǎng)券在酒店消費(fèi)時(shí)，能享受相應(yīng)的優(yōu)惠；抽獎(jiǎng)多用于節(jié)慶日的促銷，一般是在客人消費(fèi)的同時(shí)，進(jìn)行現(xiàn)場抽獎(jiǎng)和開獎(jiǎng)，獎(jiǎng)品既可以是實(shí)物，也可是一次免費(fèi)用餐或住房。
   （3）提供產(chǎn)品樣品
     一般在下列情形下，酒店采取提供樣品的方式進(jìn)行促銷：新產(chǎn)品上市，客人因?yàn)椴涣私?，如餐廳推出一款新菜，可以免費(fèi)請客人品嘗，以吸引客人下次消費(fèi)；在承接大宗業(yè)務(wù)時(shí)，為業(yè)務(wù)單位的領(lǐng)導(dǎo)和具體承辦人提供相應(yīng)的樣品試用，以消除他們的顧慮。
   （4）退款和折讓
     因?yàn)榫频暝?，給客人帶來不便，酒店以全部或部分退款和折讓的方式，向客人表示歉意，這既能讓客人對酒店服務(wù)充滿信心，也是吸引客人的一種手段。
   （5）特別優(yōu)惠
     酒店對特別客人，如重要貴賓、長期客戶、政府有關(guān)職能部門等給予特殊優(yōu)惠，如在下榻的房間擺放花籃、贈(zèng)送 特別禮物等。
   （6）鼓勵(lì)重復(fù)購買
     客人對酒店產(chǎn)品或者服務(wù)的重復(fù)購買次數(shù)越多，反映出客人對酒店的忠誠度就越高，反之則越低。為了鼓勵(lì)客人重復(fù)購買，酒店采取的多種優(yōu)惠措施，例如積分制，即酒店按照客人每次住宿房間天數(shù)累積分值，給予十分豐富的獎(jiǎng)勵(lì)，以吸引客人在酒店住宿。
   （7）特殊活動(dòng)
     酒店通過經(jīng)常舉辦各種活動(dòng)，制造亮點(diǎn)，吸引客人的注意力，如美食節(jié)、特別節(jié)日慶典等。采取這種方式時(shí)，一定要注意活動(dòng)的新穎性。
   （8）禮品
     酒店可以利用一些機(jī)會(huì)和場合來發(fā)放禮品，一則感謝客人的關(guān)照，二則提高酒店品牌設(shè)計(jì)的知名度。例如，發(fā)放印有酒店店名的公文包、提兜等。

The following is the hotel sales promotion!
   (A) price
     The price refers to the guests at lower than normal prices to buy the hotel specific product or to obtain benefits. The core of the hotel let, buyers save money when the price is to inspire guests major factor in buying behavior, the use of price concessions can often receive a lot of good results. For example, the hotel launched a discount volume discount.
   (2) The Lotteries and pumping volume
    Lotteries and pumping volume is one of the hotel attract guests. Lotteries issued by a variety of ways, such as attached to a newspaper or magazine advertisements, or promotions in the guest consumption, guests with Lotteries consumption in the hotel can enjoy the corresponding preferential; lottery used for festival promotions, generally in the guest consumption at the same time, on-site lottery and lottery prizes can be either in kind, but a free meal or housing.
   (3) to provide product samples
     Generally under the following circumstances, the hotel to provide samples for promotion: new products, guests due to ignorance, such as the restaurant introduced a new dish, free guests can enjoy the next consumer in order to attract guests; to undertake the bulk of business for the leadership of the business units and contractors to provide the sample trial, to eliminate their concerns.
   (4) refunds and discounts
     Hotel reason, the inconvenience to the guests, all or part of the refund and discount, the hotel apologized to the guests, this not only to guests of the hotel services with confidence, but also a means to attract guests.
   (5) Special Offers
     Special guests of the hotel, such as VIPs, long-term customers, relevant government departments to give special offers, such as placed in the room where he stayed with basket of flowers, gifts and special gift.
   (6) to encourage repeat purchase
     The more the number of repeat purchase of the guests of the hotel product or service, reflecting the guests, the higher the loyalty of the hotel, otherwise lower. To encourage guests to repeat purchase, the hotel has taken a variety of concessions, such as the points system, the hotel in accordance with the guests each accommodation room number of days accumulated score, giving a very rich reward to attract guests in the hotel accommodation.
   (7) special events
     The hotel regularly organizes various activities, create highlights, to attract the attention of the guests, such as food festivals, especially festivals. Such an approach, be sure to pay attention to the novelty of the activities.
   (8) Gift
     The hotel can take advantage of opportunities and occasions to distribute the gifts, one thanked the guests for the care, two to improve the visibility of the hotel. For example, issuing printed with the hotel name in the briefcase, and sacks.